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Underrepresented High School Students Hit the Books at CU-Boulder Leeds School of Business
BOULDER, Colo. – June 11, 2003 – While many high school students are just starting summer jobs, 30 of their peers from throughout the state are packing their bags to become college students for a week, June 15-21, 2003.
Through the Business Leadership Program at the University of Colorado Leeds School of Business, the students will see firsthand the rigors of college life while learning key business and leadership skills. While staying in student housing for the week, participants will meet with local business leaders, tour various corporations, attend lectures, meet current CU-Boulder student leaders and attend several business courses.
As the week progresses, the students are grouped in teams of five and asked to develop a marketing plan for a local business. Plans will include a print ad, video campaign, and a PowerPoint presentation. This year, one of the student groups will focus their marketing plans on Key Equipment Finance, the program’s top sponsor. Each member of the winning team, as determined by CU faculty, will receive a $1,000 scholarship from Key Equipment Finance, to be used for future education at CU’s Leeds School of Business. Scholarship recipients will be designated as “KeyScholars” and will have access to mentors from Key Equipment Finance throughout their college career.
Students selected for the program have demonstrated leadership potential, possess an interest in business-related fields, and maintain excellent academic standards. The students are also prospective first-generation college students whose parents did not attend college, are economically disadvantaged or are members of groups typically underrepresented in the college environment.
“We are committed to further diversifying our student population, and programs like the Business Leadership Program offer unique learning experiences to some of the state’s best and brightest,” said Steven Manaster, dean of the Leeds School of Business. “Our corporate sponsors are instrumental to the success of this program and we give special thanks for all of their support.”
The Business Leadership Program covers the cost of room and board. Joining Key Equipment Finance as sponsors are Enterprise Rent-A-Car, Target, Sun Microsystems and PriceWaterhouseCoopers.
“Each year, we are impressed by the caliber of the students attending the Business Leadership Program,” said Paul A. Larkins, CEO of Key Equipment Finance and member of the Business Advisory Council for the CU-Boulder Leeds School of Business. “We are proud to align ourselves with such a powerful program that, year after year, provides invaluable hands-on experience to such a diverse group of students.”
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